Ideas Archives - Museum Hack

People Don’t Want Virtual Museum Tours; Do This Instead

Michael Alexis — Thu, 30 Apr 2020 13:21:21 +0000

For a few days in March, 2020, the world focused its attention on virtual museum tours. This attention was driven by museum closures, major media coverage, and a mighty social media effort by museums to offer an online experience to audiences. And then, just as quickly, the attention disappeared and museums were left in what […]

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Why Your Airport Needs a Museum

Michael Alexis — Tue, 25 Feb 2020 13:00:07 +0000

Last year, I was invited to speak at a museum conference in Cairns, Australia. After 20+ hours in the air, from NYC to Los Angeles to Brisbane, our CEO Tasia and I eventually landed in picturesque Cairns. The airport was small, modern and clean; a nice change from LAX. A few steps out of the […]

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12 Awesome Things About the National Archaeological Museum in Athens

Museum Hack — Mon, 10 Jun 2019 20:40:59 +0000

Last month, we visited the National Archaeological Museum in Athens — and we love what they’ve got going on! From their incredible attention to detail regarding logistics (think layout, pathways, use of space, and more) to their interactive displays and exhibit enhancements, here are the best things to see at the National Archaeological Museum — […]

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Your Museum Fundraisers Should Be Donor-Led. Here’s Why.

Hayley Milliman — Tue, 19 Mar 2019 22:04:07 +0000

We sat down with Jonathan Hicken of the MAH to learn the secret ingredient to their ultra-successful fundraising events. Keep reading to find out more!

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Analysis of The Whitney’s Membership Renewal & Upgrade Letter

Museum Hack — Tue, 30 Jan 2018 15:00:03 +0000

Membership renewal letters are critical to sustaining your museum, engaging members, and reengaging them. Here's our analysis of one letter.

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What Exactly is an Artist-in-Residence (and Should Your Museum Have One)?

Ashleigh Hibbins — Tue, 02 Jan 2018 18:00:12 +0000

Artist residencies are a growing trend in museums around the world, but what is an artist in residence? An artist-in-residence is when a museum recruits a person (or group of people) with a specific skill or attribute to produce work, provide advice, and/or promote the museum for a defined period of time, from just a […]

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5 Pretty Simple Ways to Increase Your Museum’s Revenue

Ashleigh Hibbins — Wed, 15 Nov 2017 14:00:46 +0000

Museums are awesome, but they are often strapped for cash. With limited funding and big operating costs, money can be the biggest barrier museums face when trying to bring cool ideas to life. That’s why we think getting creative with revenue streams is a great idea. There’s more to generating income for your museum than […]

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11 Museums Making the Most of Membership Programs

Julia Kennedy — Wed, 09 Aug 2017 13:00:17 +0000

Museums know the best visitor is one who becomes a member. The expense of museum membership can often be off-putting, so member benefits are used to sweeten the deal — but, discounts on gift shops or member lunches can feel outdated and stale. So how are museums competing for visitor attention? By making membership programs […]

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Nine Museums to Visit in the UK: An Infographic

Julia Kennedy — Wed, 12 Jul 2017 13:19:17 +0000

Whether you’re there for a proper cup of tea, a real football match, or Her Majesty, The Queen herself, when in the UK make sure to check out the marvelous museums. Here are nine you don’t want to miss!

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Analysis of a Donor Appeal Letter from the Tenement Museum in New York City

Museum Hack — Thu, 15 Jun 2017 15:48:10 +0000

Last year, the Tenement Museum in New York City sent a letter that reached back into their history to deliver a compelling story that was timely and highly relevant to their members and supporters. It’s a great look at how to: Communicate with more purpose, focus, and intention, and, Craft an engaging story that makes […]

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