Here is our list of the best sales meeting tips.
Sales meeting tips are tips for effective sales meetings that engage the audience. Examples include celebrating wins, planning the meeting, and checking in on pipelines. These tactics motivate and boost productivity in sales employees and share new ideas that can help sales professionals up their game.
This list includes:
- out-of-the-box sales meeting tips
- motivational sales meeting tips
- funny sales meeting themes
- annual sales meeting tips
- sales team morning meeting tips
Here we go!
List of sales meeting tips
Well-organized sales meetings are the key to achieving organizational goals. The essential purpose of sales meetings is to inform and guide sales folks while motivating and energizing them. Here is our list of some out-of-the-box sales meeting tips!
1. Have An Objective
Starting a meeting without an objective will only waste your and your employees’ time. A purpose is crucial for a sales meeting because it gives a clear idea of what you have to discuss. Whenever you want to talk about a problem or future decisions, ask yourself the following questions:
- What do I want to achieve with this meeting?
- What is the desired outcome?
- What should the audience understand at the end of the meeting?
Answering these questions will help you plan a meeting with clear objectives and goals. These questions are best for annual sales meeting tips because you have a lot of ideas and information to discuss.
When you know the main focus, you will automatically grab your audience’s attention. This way, you will explain your points more clearly.
2. Rehearse
You must enter the meeting aware of the situation and deliver the best speech straightaway.
Rehearsing the script is one of the most essential sales team meeting tips. You should be well-prepared before you present the objectives and goals in front of your audience.
To provide the best results, you should rehearse the script in the morning before presenting it in front of your employees. Rehearsing will help you improve your communication skills, and you will be able to deliver the content in a better way.
3. Provide Value
Sales meetings should be concise and provide value to the audience. Your employees have left their work to attend the conference during office hours. You must value their time and yours and discuss things that matter the most.
Be sure to discuss the most important matters first. Another point is to be direct and avoid dragging the discussion. Dragging and repeating points will take more time and make the meeting boring for the attendees.
4. Plan the Meeting Beforehand
It is best to prepare the required information and equipment pre-meeting. The information generally includes deciding the date, time, and location of the sales meeting. Randomly asking the employees to attend a meeting is not a professional approach.
However, you should also anticipate delays and devise plans to get the schedule back on track. Best practice is to provide the attendees with a detailed agenda with talking points.
You should decide the date and time a few days before, inform all the employees about the meeting, and ask them to let you know if they are unavailable. Be sure to inform employees how long the meeting will take. While some meetings may naturally run over, dragging a 15-minute conference an extra hour will be unprofessional.
It is also better to place the required tools and materials in the meeting room. For example, you can set up a desk and projector to show pictures or videos. You can also add some funny sales meeting themes to make the environment more appealing.
5. Celebrate Wins
A sales meeting environment should be filled with positivity. Employees like being appreciated for their work. As salespeople deal with many emotional challenges while interacting with customers daily, you should appreciate them for their efforts.
You can make the sales meeting more fun and productive for the employees. Such motivational sales meeting tips make the employees realize that the company values their efforts.
Here are some ways to celebrate wins:
- Host an office lunch after the meeting
- Give honorary titles
- Give spotlight during meetings
Celebrating wins and appreciating the employees will also boost their morale and motivate them to work hard in the field.
6. Watch A Video
Listening to a speaker for an hour or two straight may be boring for the audience. You can bring a twist to the meeting by showing a video to the audience. The video can relate to the topic you are discussing. Presenting the information in the form of a video will make it easy for attendees to digest.
However, you can also give a break to the attendees and make them watch a funny video to freshen up their moods. A funny video unrelated to the topic will also relax their mind, and they will be ready to get the next ideas.
7. Start The Meeting On Time
Every organization values time. When it comes to meetings, you should always arrive on time. If you are late to start the meeting, then you cannot become a role model for your employees. As the presenter, the audience will look up to you. Be present a few minutes before the meeting and start precisely on time.
Waiting for a minute or two for the attendees in the first few meetings is fine. But, you should make your employees understand that you value your own time as well as the time of others. You can emphasize in the invitation that the meeting will start at the planned schedule and being late might make the attendees miss important points.
Such an approach will make your employees punctual and not disturb other employees’ schedules.
8. Invite An Expert
Bringing in an expert for the sales meeting is a great choice. Experts have excellent communication skills and can deliver content effectively.
Here are some topics the expert can discuss in the meeting:
- Persuasive writing
- Remote sales tactics
- Process improvements
You can also call experts for annual sales meetings or monthly sales meetings. However, you will have to take time to explain the key points you need to discuss in the meeting.
Experts have experience in dealing with people, and they can keep the audience engaged. Calling an expert to present the meeting can be a great change of pace for your team.
9. Play Games
Playing games is among the best sales team morning meeting tips. You do not want your attendees to get bored early in the morning. Starting the day by playing games can energize participants and make them productive for the day.
For example, in the dice game, each participant has to roll the dice for 30 seconds. The aim is to get the most sixes, and whoever gets them wins the game.
Another idea is to play trivia in teams. You can choose a specific category. For example, you can ask questions about sales products and top clients in a sales meeting. The participants will play in two teams, and the best score will win.
Both games will ensure team building in your sales team and boost morale and confidence. Playing games will also keep your employees focused and engaged while attending the meeting.
The number of games will depend on the time of the meeting. An ideal choice is to play a game after 20 to 30 minutes.
10. Check In On Pipelines
Checking in on pipelines is an essential part of sales meetings. Meetings are a great time to get updates on the present condition. Checking on pipelines will help you determine if sales need to catch up. This discussion is necessary for future discussion and understanding of obstacles.
If any member is not hitting the quota after checking the sales reps, they can get help from the manager. This approach will help keep the company on target to achieve its goals.
11. Use A Sales Dashboard
Showing data as a visual representation seems appealing to the audience. A sales dashboard is a great way to show your sales data. This tool will help your employees learn about the sales condition and determine what necessary steps you can take for the future.
Information in the sales dashboard will include:
- Sales growth
- Lead conversion rate
- Average deal size
- Quota attainment
The real-time data in the sales dashboard will give a clear view of your sales number. Employees will also get a break from listening to you and focus on the visual representation of data to understand it better. Not to mention, sales teammates tend to be competitive, and seeing their standing can motivate them to engage in friendly rivalry with sales colleagues.
12. Provide Room For Discussion
The best tip to keep the audience engaged during a sales meeting is to provide room for discussion. While you have to speak in front of the audience to deliver the required content, you should still give the audience a chance to speak.
Some folks would prefer hearing feedback at the end of the meeting. However, you can also pause after discussing a point and ask the attendees for their feedback.
When the attendees know they have to answer and discuss the points at the end, they will listen carefully. Also, listening to the feedback of others will broaden their perspective, and they might learn new things through discussion.
13. Talk About Financial Goals
An important aspect of the sales meeting is to focus on the future. You should talk about financial goals with your employees. This discussion will give them a clear idea of what you expect from them in the future.
Some examples of financial goals are:
- Increase profit margins
- Improve customer experience
- Increase annual revenue
Discussing financial goals will prepare the employees for the future, and they will better understand their targets.
14. Review From Last Meeting
If you continue the conversation into different meetings, reviewing the points from the last meeting is best. This approach is better for daily meetings, yet also works for weekly meetings.
The attendees might need to remember what you discussed in the last meeting and need help to grab new concepts or continue from the last meeting. A short recap from the previous session will help partcipants recall the discussion and be ready to pick up where you left off.
15. Share Stories
Sharing success stories of big brands and your organization is among the best motivational sales meeting tips. Success stories also positively fill the environment and boost the attendees’ morale and confidence.
Sharing stories will also keep your employees engaged and make them focused. These real-time stories can be an example of famous brands. For example, you can discuss how the brands tackled obstacles while implementing a new sales strategy to give a better insight into your idea. Sharing successes and challenges with your employees is essential in a sales meeting. They should be aware of the problems the company is facing, and the success stories will motivate them to come up with the best solutions.
You can also ask the employees to share personal stories at the end or during the meeting. These stories should relate to sales. For example, speakers can tell you about their hardest pitch or the most embarrassing moment they faced during their work.
16. Talk About Challenges
A sales meeting should focus on challenges the organization faces or might face in the future. Challenges and objectives are important aspects of any organization, and ignoring them can result in a huge loss.
It is better to discuss any problems with the sales or the employees. Then, everyone in the meeting can work to provide solutions.
Discussing the challenges allows the group to look deeply into the matter. Also, you might get a suggestion worth considering.
17. Change Locations
If you conduct meetings regularly, then a good idea is to keep changing locations.
Here are some examples of different locations and ideas for sales meetings:
- A team lunch in the cafeteria or nearby restaurant
- A coworking space
- Going outside on a nice day
- A conference room in a different part of the office with a guest speaker from a different department
Several companies have a specific room for meetings. But, sitting at the same place every other day for a meeting can become boring for the employees. It is better to change the location if you conduct sales meetings frequently.
If your company already has a specific room for the meeting, then you can make the environment more exciting by decorating according to funny sales meeting themes.
18. Keep Meetings Short
You should keep your meetings short to keep attendees focused and engaged. The sales meetings should take 15 to 30 minutes.
Longer sales meetings of an hour or two should include breaks. You can play games with the employees to bring them back on track. However, if possible, you can split the meeting into two parts and keep each meeting short.
Conclusion
Sales meetings are a vital part of any organization. These gatherings should have all the necessary information to discuss and provide a better insight into the company’s core values. However, remember to add some fun sentiments to make the meeting exciting and worth participating.
Effective communication in a sales meeting also leads to growth and improvement in employees’ work. Sitting down and discussing ideas with others helps provide solutions and innovative ideas.
By using creative sales meeting tips and making your employees enjoy their time instead of turning it into a boring conversation.
